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Why You Need a Facebook Page for Your Small Business

Aubree Russell • January 29, 2019

    Small business owners who use social networking sites effectively are able to promote their businesses in powerful ways, and one of the best ways is with a Facebook business page.

    While Facebook began as a way for college students and other young adults to connect online, it has become a staple for businesses and community organizations. Here are six reasons to create a Facebook page for your small business today.


01) Learn About Your Target Audience

A business page on Facebook gives you a way to communicate directly with your target audience. Think of it as an ongoing focus group. Your fans are there because they are aware of your company and want to learn more. While they certainly are expecting to receive useful information from your Facebook page, you also can be collecting useful information from them through their participation.

Facebook Insights also provide useful information about your fans and their interactions on your page. As a microcosm of your target market, your Facebook fanscan tell you a lot about what they want through their interaction, comments, and feedback. Facebook groups should also be considered.


02) Humanize Your Company

Social connections and genuine communication are integral parts of social media, and Facebook gives you an opportunity to attach a face, name, and personality to your brand. While your Facebook page may represent your company, it also allows you to show the human side of your business through one-on-one conversations, personal tidbits, and nonbusiness interaction.

Even if you automate parts of your social media activity, you can fit in a moderate amount of live, on-the-spot communication to create richer, more "human" relationships.


03) Build a Community

Facebook pages are excellent places to gather your customers, prospects, and fans to provide reviews, share opinions, voice concerns and offer feedback. You can build a community on your Facebook page in a number of ways, including:

  • Posting useful, relevant and interesting links
  • Asking fans to contribute with comments
  • Organizing contests and promotions
  • Providing a place to leave reviews and other feedback
  • Offering incentives for activity on the page

If the Facebook page you create for your business successfully brings people together, you can develop a loyal following that will continue to grow.


04) Facebook Is Good for Search Engine Optimization (SEO)

Facebook can be an effective way to direct traffic to your business website and blog. Your posts, links, and other actions that are contained on your public Facebook page also can give you an SEO boost if they are indexed by ​search engines.

With the speed of social media and new weight being added to information shared through social channels, having a Facebook page filled with rich content relevant to your business can help you boost your search engine rankings.


05) Your Competition Already Has One

Doing something simply because your competition is doing it isn't a good enough reason, but when it comes to social media, not having a Facebook page or a presence on other social networks can cost you opportunities—especially if your competition is using social media and using it well.


06) Put Your Business in Front of Your Clients and Customers Every Day

Most people on Facebook visit the site every day, so regular status updates, shared links and videos, and other information gives you a chance to connect with your customers daily.

With more than 2.2 billion active Facebook users, as of 2017, an increasing number of consumers are using the site to find products, services, and brands to solve their everyday problems. Facebook and other social networks make it easy for potential customers to find you. And when they do, they often are more likely to remember your brand and share it with their own connections.

Ultimately, a branded Facebook page for your business can be a powerful way to expand your reach and increase awareness of your business online.

Editor: Aubree Russell

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If AI Answers the Question, Does Your Business Still Exist? Why SEO matters more in 2026 than it did five years ago — not less.

By Robbie S • August 5, 2026
It’s 9:00 on a Tuesday night and a homeowner’s water heater lets go. She grabs her phone and searches. What happens in the next fifteen seconds decides whether she calls you or the company across town. She will not scroll. She will not open ten tabs and compare. She will take one of the first answers she is handed and dial it. That is the entire argument for SEO, and it has not changed in a decade. What has changed — enormously, and recently — is who gives her that answer. The Ground Shifted Under Local Search Google now answers a large share of searches directly, on the results page, with an AI-generated summary. Whitespark, which has tracked local ranking factors for years, calls this the single biggest structural shift in how local results get surfaced in 2026 — those AI summaries increasingly appear above the map pack. Estimates of how many local searches trigger one range from roughly 40% to as high as 68% depending on the study and the type of query. The exact number is debatable. The direction is not. Customers are also arriving from outside Google entirely. Use of AI tools for local business recommendations climbed from 6% to 45% of consumers in a single year. Here is the part that matters most, and it is genuinely good news: the businesses appearing in those AI answers are, overwhelmingly, the businesses already ranking in the traditional map pack. AI did not replace local SEO. It raised the stakes on it. If you are not in the top handful, you are not in the answer — and if you are not in the answer, for that customer, you do not exist.

12 of the Most Important Web Design Trends In 2025

By Aubree Russell • March 5, 2025
It should come as no surprise that every year brings back trends we’ve seen before and introduces new trends that completely change the way websites are designed. It’s one thing to read about web design trends in blogs, but it’s another to hear it directly from web design experts themselves.

It Matters

By Robbie S • July 26, 2024
"Why Every Business Should Have a Website: A Humorous Take" So, you've got a business, huh? Maybe you're a budding entrepreneur with dreams of conquering the world with your revolutionary product. Or perhaps you're a seasoned pro, navigating the treacherous waters of commerce with the finesse of a seasoned sailor. Whatever your story, one thing's for sure: if you don't have a website, you're missing out on some serious fun. Yes, you heard me right – fun! Because let's face it, running a business without a website is like trying to ride a unicycle while juggling flaming torches – entertaining to watch, but ultimately doomed to end in disaster.  Need more convincing? Well, buckle up, my friend, because I'm about to take you on a wild ride through the wacky world of why every business should have a website.
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