1. It’s Old or Outdated

Content is no longer relevant to what the business is currently doing or there are older design elements that are no longer relevant. These are all clear signs that the website is outdated and needs to be refreshed.

Most businesses look to refresh or revamp their site every 1-3 years.

A modern, look is very important for every business’s online presence. 

2. UGLY. The website doesn't look clean

We’ve all come across sites with bright, harsh colors or poor quality, pixelated images. Maybe you can just tell that the small business owner hired someone’s family member, friend or another amateur to build the site.

You will come across some business sites where you see four or more different fonts and/or a clash of colors. Or maybe the site has all text and no images at all. These “homemade” sites give a bad first impression and need to be updated.

3. It’s Difficult to Navigate

Sometimes a site can look really good and then be a nightmare to navigate.

Page titles are difficult to find, or there are no calls to action for the visitor to take.

Every business website should provide a pleasant user experience to all online visitors.

If it’s very difficult to get around the site, then this is considered a terrible user experience.

This could also cost the business owner in losing potential customers and/or revenue.

4. It’s Not Mobile-Friendly

With about 65% of all site visitors coming from mobile devices, it’s important to have a mobile friendly - optimized website. Google gives a high preference to mobile friendly websites. If a business website is not mobile friendly, then it could really suffer in the search results.

Non-mobile responsive business websites are prime candidates for a re-due.

5. It’s Broken or “Under Construction”

Oftentimes you’ll come across a business website that either doesn’t load properly or has components that are missing or broken. For instance, the links are broken, images are missing, buttons are not responsive, etc. There might even be a message on the homepage that reads “this site is under construction”. These can all contribute to a really bad user experience and are indicators that the business needs a new website.

6. It’s Not Secure. NO SSL

Have you ever tried visiting a website only to be hit with a warning message that says something like “your connection is not private” or “this site is not secure”? It’s not only alarming, but it’s also hurting their business. In a recent study, 67% of customers say that they would not do business with a website that’s not secure.

Website security is more important than ever. Google is actually penalizing sites for not having an up-to-date SSL certificate assigned to the site. Every site should be secured – in fact, some browsers won’t even load a site without a valid SSL certificate. 

7. They’re Overpaying

Lots of freelancers and web design companies are out there and quite frankly overcharging small businesses for a simple website. It’s not uncommon for a company to charge $5,000 - $10,000 for a basic site up front followed by hundreds of dollars per month or per hour for basic support.   Paying for additional functionality that the business doesn't use or need.

8. They’re Not on Google

Every business website should perform well in search results for keywords related to their business. A nice looking site is not effective marketing if customers cannot easily find it on Google.

If a business’s site isn’t coming up on the first page of Google, there is likely something inherently wrong with the site such as the issues mentioned in #4, #5, and/or #6 above. This business could also be losing market share to their competition due to not showing up on the search engine results page.

9. It’s Lacking Key Features

Over time, businesses’ needs may change. Their current site might lack some key features they need to grow. It could be as simple as a well-placed contact form to generate leads or a link for online ordering.

10. They’ve Rebranded

Businesses will sometimes redesign their logo or remodel their physical office or retail space. It’s super important that all their branding & marketing is updated on their site to reflect that as well.

11. They’re Current Designer Sucks

It’s very common for larger web design firms to be unreliable when it comes to customer support and for fly-by-night web designers to fall off the face of the Earth. Web design is ultimately a service-based business. So if a business owner is not getting the care or response they expect, it could be a good enough reason to find a new web designer along with a new website.

BLOG CONTENT FROM:

https://www.inbounddesignpartners.com/blog/12-signs-your-business-needs-a-hubspot-website-redesign