"Shine Online"

Why Have Both Facebook For Business And A Website?

Robert Shipman • February 1, 2022

Question: Is it more effective to have a business Facebook page or a business website? 

I’m looking to start marketing a startup online one step at a time…’

This article explains Facebook vs Website and more importantly how you can use both to complement and accentuate each other to build your online presence. Before you make a decision about which is best here is some information which will give you a better understanding about each platform and how to use them for the result you want.

Understand the Difference Between Website and Social Media

Remember, online platforms are simply virtual locations which people visit to assist them in living their daily lives. Each online platforms is designed differently to serve certain needs and desires for the people who visit them. For instance, the need may be shopping, socialising, getting fit, learning or teaching. Therefore, understanding the end goal for which existing platforms are engineered is essential when choosing website vs social media.

Social media sites are typically designed to allow humans to connect and network, whereas, personal business websites are typically designed to profile a business, personal brand or product.

The Benefits of Facebook to Build Business Online

These days many social media platforms have boosted functionalities to act as both a content distribution channel and networking platform empowering the practitioners of that platform to diversify offerings to their audience.

Here are some pros and cons of Facebook Page for Business.

Pros of Facebook Page:
  • Quick and free – It takes a couple minutes to set up a Facebook page and all the background software is already developed for you.
  • Easily engage your audience – Facebook provides in-built communication tools such as Messenger & Comment to communicate directly with your audience
  • More traffic –
Cons of Facebook Page:
  • Lack of control – You are subject to Facebook’s rules and updates
  • Limited design – Much of Facebook’s design is pre-automated and you only have the ability to brand your business to a certain extent.

The Benefits of a Website to Build Business Online

Pros of Website
  • Full control – You have absolute say on all aspects of your website including where it is hosted, the url it is located at, the design, visitor rights and much more.
  • Freedom – There are no rules and you can post up what you wish without restraint.
  • Credibility – Having a personal business website adds credibility to your brand especially if you want people to buy from you online.
Cons of Website
  • Ongoing maintenance and upkeep – The entire back end of software development and upkeep is on you
  • More marketing effort – It’s up to you to drive traffic to your website

Know Who Your Target Audience Is & What Platforms They Are On

It’s of utmost importance that you know and understand who your target audience is to decide Facebook vs Website; the reason being that whomever your audience is will dictate what platform they are currently on. It is most beneficial for you to create a strong online brand in a platform on which your desired customer already engages.


Say, for instance, your business is manufacturing and selling custom made walking sticks and your target audience is men and women in Australia over 60 years of age. The chances are that a demographic of 60 yr + will be mostly using Google search to discover you. However, if you are in the business of making soy candles with custom labels and your target demographic is females 20-40 years of ages across 10 countries, then it is more likely that your audience spends their time searching for home decor option on platforms such, Etsy, Pinterest and Facebook rather than Google.
Get Used to Being Everywhere at Once

The aim is to make you and your business as discoverable as possible to your audience. Your goal is to make it easy for potential customers to find you, and subsequently, buy from you. How you do that is by making yourself available across as many online platforms as possible, not only your website and Facebook page, but also any new online platforms that will assist to build your personal brand.

Adapt to New Online Platforms Quickly

There are countless new online social media and content distribution platforms becoming available every day. Mobilize as many as you are able for content distribution to build your online presence. It’s imperative that you foster a flexible mindset that allows you assess, adapt, and learn new online platforms quickly. Rather than thinking, ‘Hmm, should I be using a website vs social media?’ it is of greater importance that you test drive each platform and really become a practitioner.

If you’re swamped with other business building activities then get someone else to set up your blog or Facebook page. Visit Fiverr.com and you’ll be able to outsource the work at an extremely affordable price.
Econcept Inc. Social Media Manager
Here are a few of our social media & website clients!  Click on image to view what we do!
Use Both Platforms to Market Business

The right answer to ‘Facebook vs Website: Which should I use?’ is BOTH and the reason for that is because crossposting increases traffic at both ends. Publish an article on your website and simultaneously post it on your Facebook page to drive traffic to your website. Vice versa, include your social media handles on your website in order to drive people to your Facebook page.

What is the Best Use of Time? Facebook or Website?

We’ve already clarified the best option is to utilize two or more platforms to build a strong online brand. If you have limited time then it’s a simple matter of splitting your allotted time between the two, or three, or however many platforms you are currently using to distribute content to your audience.

Say for instance you have 1 hour per day available to build your online presence. If you are setting up both a Facebook Page and a website then spend 30 minutes on your website and 30 minutes on your Facebook Page.

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